While Search Engine Optimization and link building for websites in very competitive marketing niches is usually best left to a professional SEO, much of the basic search engine optimization can be done “DIY” by a webmaster with above average web development knowledge, some common sense, and accurate SEO information.
Handling your own search engine optimization can save you money and keep all the responsibility for what may go wrong in your own hands. But keep in mind much more can and will go wrong when you try to do SEO yourself. Good search engine marketing professionals constantly learn new things, stay aware of the latest algorithm updates, and know what to look for when problems arise. If your website has lots of strong competitions, doing search engine optimization yourself may not be the best choice. Your competitors may have hired someone who doesn’t have to spend time learning on the job.
However, if you have little competition, following basic web design and SEO best practices and making sure your site is well-made and its content is unique, understandable and truly good quality will often be good enough.
Below are some articles to help your Do It Yourself SEO plan…
A common practice was to buy as many domains as possible that use your keywords. The idea was to have several sites showing up in the search results since it was often easier to rank high for “favorite keyword” with an Exact Match Domain (EMD) like “favoritekeyword.com”
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The links you earn by having good quality content and promoting it right are going to be worth much more than the easy links you can get in huge numbers.
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There have been a few times where someone at Google has said something about how the search algorithm favors “fresh, unique, quality content”, but a lot of people either miss the part about quality or don’t know what it means.
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Whether it is keywords, backlinks, or blog content, the pursuit of high quantities of everything is counterproductive and can even be destructive to your online marketing.
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If you are watching your website’s rankings for a handful of really important keywords, and not paying attention to traffic quality, sales and other conversions… you are doing it wrong. Most good SEOs will tell you that keywords are just one of many things you should look at as
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Google has hundreds of algorithm updates.
What would happen if they named every single one after an animal, and gave only a vague explanation of what the updates did?