“The whole is greater than the sum of its parts”
Inbound Marketing is a buzzword for the modern, less obnoxious way of drawing in potential customers through SEO, social media, content marketing and developing a strong web presence; rather than traditional ‘pushy’ things like cold calling, email and other traditional one-way advertising.
Business owners often think of an internet marketing strategy as several different components – a website, a blog, Facebook, Twitter, other social media, online video marketing, SEO and search engine marketing all being separate entities that are only loosely related.
Client: “I want you to make our website, THEN I will get a guy in India to do some link building, LATER we will hire someone to run a Google Adwords campaign, I know how to do SEO because an IT guy I know says it is easy and will do that some time in the future, THEN maybe get someone to do a blog, and AFTER THAT we can look into possibly using Twitter… …um, is Facebook important?”
Step by step is often the way a business is started, so it makes sense to build a web presence the same way, right? Well, no, not really.
In many cases a piecemeal approach will work OK, but with the growth of social media as the primary way people use the internet, the lines between the traditional online marketing channels have become very blurred. A website will often work best with a blog as part of it, a blog will thrive when integrated with a Facebook page and Twitter, a good SEO campaign will include social media and content development, on page SEO should always be part of the website development process, YouTube can be used to propel a website to the top of the search engines, Google Places and location apps like FourSquare can help promote a website or WordPress blog… The combinations are infinite and the right mix will get results that last long after the next Google algorithm change.
We build a better web presence and find ways to get real and meaningful connections to your website and your business. We don’t buy backlinks and we don’t spam the social media networks.
It is more than just getting to the first page of Google. It is public relations – we make you look good getting there (and sometimes looking good is what gets you there).
A PR firm for the online part of your business
Ker Communications’ expertise in all aspects of internet marketing enables us to develop the perfect combination of inbound content marketing, well-optimized website design, and social media that will work best for you.
You won’t have to try to coordinate the efforts of multiple service providers and try to get different developers to cooperate with each other to effectively promote your business. We will take care of the hows and whens and do what we do best, so you can do what you do best – running your business.
Any of our services are very capable on their own in helping you reach your goals. But they work best as a team, with each component supporting and improving the effectiveness of the others. Synergy.
Social media, your website, search engine optimization, PPC advertising and other marketing efforts should all work together positively toward your end goals. Some refer to Findability, or SEO 2.0. The idea these philosophies share is that effective search marketing is now more than just on-page optmization techniques and backlink building. We integrate every appropriate method to communicate your message and draw attention to your website in innovative, positive, ethical ways including but not limited to SEO, social media, blogs & websites, social bookmarking, video, location based apps, PR, or even “offline” with street team and guerilla marketing and print media.
Inbound may just be the latest marketing buzzword, but it is exactly what we have been doing all along.
We call it Complete Web Presence Management. THAT is what we do.
Got questions or want to get started? Contact us!