Is Internet Video Marketing “Over”?

 Posted by on August 31, 2010
April 5, 2017

snake oil salesmanIt seems like the word on the Internet Marketing Street is starting to be “video is on its way out…”
What?! How could that be? With more integration with TV through things like YouTube built in to set top boxes, the proliferation of broadband, and phones capable of video… Well, that Internet Marketing Street is full of get rich quick schemers and scammers – snake oil salesmen – and they are all crying about how it has gotten harder to get the instant search engine boost just by uploading just about any video to YouTube. You can still get the boost, you just have to work a little harder and provide quality content – just like you should in all forms of internet marketing

I do believe that much like every other legitimate form of internet marketing, internet video will soon be totally overrun and abused by spammers who will use things like Traffic Geyser to assemble what amounts to video spam: little value to the viewer and barely even relevant to what they are trying to sell. Whether using traffic geyser or not, there will be people who will abuse YouTube and the other video sites to the point that it it will be difficult to find videos with good content due to all the spamming, which will make it harder to use as a legitimate marketing method.
It is a little like the way SEO has changed. SEO used to refer to things like making sure the structure and navigation of a site was user friendly, efficient in size and speed, and making sure your title matched your message. It still is all that, but the term has been hijacked by “internet marketers” who can’t seem to figure out how to market anything more than information about “internet marketing”. It is like the “work at home” schemes where you buy a report on how to sell the same report to other people. Really, this kind of thing has been the way it goes on the internet – good opportunities get exploited to the point where they are no longer “easy” – direct email marketing, simple websites, blogs, twitter, etc have all been wisely used at first, then abused to the point of burn out. Yet when done properly, even email marketing still works – as long as the content is appropriate and useful to the recipient.

Video marketing isn’t going away, it is right where it should be…
At the top for those who create videos with good quality, engaging content.