February 7, 2016
 
This is part 3 of 5 in the series More Is Not Always Better

Facebook Lie ButtonLots of Followers, Likes, +1’s, Circlers, Retweets and Pins are indeed good – as long as they are real. Don’t fall into the trap of forgetting there are real people looking at you, not just search engines and social platforms.

Buying social media endorsements like Facebook Likes, Twitter Followers or Tweets makes you look deceptive, and the social media platforms and search engines are wise to this scheme.  If you have a small business that is not likely to serve more than a handful of people a year and your site doesn’t have a lot of exciting things to share, but you have 20,000 likes on Facebook, people will recognize that you are not exactly trustworthy

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