Outdated SEO Ideas People STILL Believe
SEO is a mystery to many people. Partly because Google is not about to publicize a big list of what works and what doesn’t – but mostly because of widespread misinformation and refusal to let go of old things that may have worked but no longer do anything but harm a website’s rankings.
Kate Morris wrote this awesome look at several bad ideas you may not know are just wrong.
Some of the things highlighted include:
- Hidden text behind images
- Copying the competition even when they are clueless
- Lots of links equals high rankings
- Traffic drop means you have a penalty
- Duplicate content is cause for a penalty (it is a problem, but not a specific penalty)
Webmasters and “do it yourselfers”: how many of these do you still think are true?
SEO people: Have any others that get on your nerves?
Read the whole thing at Moz:
http://moz.com/blog/seo-concepts-people-still-think-are-reality
“The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.”