We get a lot of questions about social media. Most frequently, it is about the cost.
What will set up of a blog/Facebook business page/Twitter cost me? How much do you charge for social media marketing?
The answer is never clear cut and depends on several factors, including:
- What are your goals and expectations regarding social media?
- Will there be frequent personal interaction with your audience, or are you looking for a way to get on social media because you have to and really don’t have the time or interest in actually being involved?
- What can you do yourself? Will you handle writing your posts and tweets in-house, or will you need everything managed for you?
When we manage your social media campaign, we act as the best possible representation of you and your business. We don’t sell things like “1000 Facebook Fans Guaranteed” or spam Twitter with nothing but links to your website. We do whatever is most appropriate and useful – to you, your business and your customers. That may be simply creating social media profiles and posting to them, teaching you and your team the ins & outs of social promotion, occasionally acting as your representative, or total management of your pages & profiles and “being you” for you.
It is nearly impossible to give any business or organization an accurate quote without talking about the above and much more. If you just need us to get you up and running and turn you loose on the world of social media, we can do that – and we will be there when you need help or advice in the future, too.
Here are some prices for basic social media set-ups, if that is all you are going to have us do and you will take care of the operation and use of the profiles. We will do the set up if you don’t have the time or know how to do it yourself. Prices will vary up or down depending on your needs, or if included as part of a larger internet marketing strategy (as it should be).
Set up a Facebook Business Page with your logo and other content to blend with your existing branding and corporate identity. We’ll work with you on what you should and should not do, where things should go, etc: $400
YouTube Channel Set Up and Brand Customization: $250
Launch a new presence on Twitter - set up your profile and design it to match the look of your website or brand: $200
Other social media profiles like FourSquare, LinkedIn, and others can be set up in the same price range.
Again, these are just ballpark estimates for a few of the most basic parts of the foundation for your social media strategy and are definitely NOT the limit of what Ker Communications can do.
Social media, your website, search engine optimization and other marketing efforts should all work together toward your end goals. THAT is what we do.