Real Estate SEO Case Study
A Real Estate Website Made for Searching…
Ker Communications designed and built this website to provide all the information a home buyer in the Jacksonville Florida area could want, and to rank well in the search engines for just about anything a buyer would search for. The site has only been running a little more than two months as of the time of this writing, and is already a contender for the top search engine spots in the highly competitive real estate market.
Not only is the site ranking well for local real estate keywords, but they are getting an amazing number of visitors who searched for a particular property by address or MLS number. That means they are a little farther along in the home buying process than someone who is still just looking for an agent. Competition for this is not only from other real estate agents and brokers, but from some very large names like Zillow, Homes.com, Yahoo real estate and other big players. With a variety of informational content, IDX property listing integration, and our fine tuned optimization – this website is like having about 4,000 highly targeted landing pages. Beyond that, there is also our familiarity with real estate SEO. We know where to get the links, what to do with the RSS feeds, and know how to help an agent make the most of all of the online marketing opportunities for real estate professionals.
Organic Traffic Growth:
Bonus: Real Estate Agent’s Photo in Search Results
Higher Click-Through Rate
Not only does the site rank pretty well for searches in just about every neighborhood served after just a couple of months; many of the property listings have the real estate agent’s photo next to them when they appear in search results, making them really stand out from the competition.