User Experience:“…a person’s responses, perceptions, and reactions that result from the use of a product, system or service…”
This feeling can come from the message being conveyed on the site, as well as how the website looks, and how easy it is to find and understand.
Mastering the art and science of website User Experience is crucial to online marketing, particularly SEO. UX is a topic which is far too complicated to cover in just one blog post. Here are some articles about User Experience and digital marketing from Ker Communications’ Blog