SEO – Stand Out From The Crowd, Rise to The Top

Search Engine Optimization, or SEO is an essential part of a good online marketing strategy. SEO is much more than just adding some tags to a web page’s code. Optimizing a website can involve writing or editing its content and code, improving the organization and usability of the information being presented, and resolving any issues that can cause problems with the search engines’ ability to access the site. While “link building” is not part of actually optimizing anything on the website, promoting a site to increase the number of inbound links, sometimes called “backlinks”, is sometimes part of the process.

Good search optimization will increase the visibility of your website and can get your website a higher position in search engine results. A properly optimized site along with a well-crafted web presence yields highly targeted traffic – people who are already interested in what you have to offer – which means increased sales and positive ROI.

Today’s SEO Is Much More Than Keyword Rankings

Good search engine optimization is more than just throwing a bunch of keywords on the page and hoping they bring it to the top of the Google search results list. The best SEO has the goal of increasing and improving the traffic to the website, and improving the conversion rate. That means getting more visitors to engage with your business to do the things you want them to do.

Getting the best results takes the right technical knowledge, creativity, and integration with the rest of your marketing strategy. Optimized engaging content, efficient web design, link building, keyword research, social media, message crafting and a thorough understanding of website usage & analytics data should all work together for a well-managed web presence.

The task of SEO is not to convince everyone that an ugly duckling is really a beautiful swan, but to help the duckling become that swan. Inbound marketing makes sure everyone knows about it.

Our Methods

We don’t do mindless cookie cutter stuff, like simply running a few words through some half-baked keyword research tool, putting together some repetitive text that reads like a bad nursery rhyme and then get you a bunch of garbage backlinks. In addition to the up to date technical knowledge and experience required, real SEO is a creative skill. True optimization requires a mastery of the language, a thorough understanding of the information being presented on the site, and the technical skills to help the search engines understand it all. For link building, we seek out the most appropriate high value links that will do what links should – improve your credibility as well as your visibility.

Smart Website Design and SEO

Ideally, your website should be designed with both usability for people and search engine visibility in mind from the beginning. Many website designers either do not consider optimization to be important, or they just don’t know enough about it to do it right. If you don’t have a website yet, let Ker Communications do it right the first time – with users, search engines and your business goals in mind from the beginning.