Over-Optimization

“Overoptimization” may be an oxymoron, but as far as Google is concerned, overoptimizing a website with too much SEO is a real thing that is to be avoided.

In March of 2012, Matt Cutts, head of Google’s Search Quality (aka WebSpam) team announced that there would soon be some form of penalty or filter applied to websites that are “overly optimized”. Not long afterwards, Google launched the Penguin algorithm update as well as several updates to Panda and other algorithmic filters designed to weed out low quality overoptimized websites and those using link spam, scraped content, keyword stuffing and many other indicators of poor quality or pagerank manipulation tactics.

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