Over-Optimization

In March of 2012, Matt Cutts, head of Google’s Search Quality (aka WebSpam) team announced that there would soon be some form of penalty or filter applied to websites that are “overly optimized”. Not long afterwards, Google launched the Penguin algorithm update as well as several updates to Panda and other algorithmic filters designed to weed out low quality overoptimized websites and those using link spam, scraped content, keyword stuffing and many other indicators of poor quality or pagerank manipulation tactics.

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