Twitter is one of the leading social media platforms, and has become a ubiquitous part of our culture. Twitter is not only a social media platform, it is also one of the most popular methods of communication. If you want to market to people online with a social media strategy, Twitter is a must-have.
But that does not mean you can just duplicate the things you are doing in other marketing channels by simply tweeting links to your blog posts. Your tweets need to be interesting to someone other than yourself, and it is best to really personalize your business’ twitter presence by engaging with other users.