“plate of shrimp”
February 13, 2015

Maybe you have read something like this in your email or heard it from a sales-weasel:
“Because of our special relationship with Google, we guarantee top search engine placement…”
Like most webmasters and website owners, you want to achieve a high search engine rank for your site. “Guaranteed SEO” sounds like a great idea, at first.

As Google says in their Webmaster Help Center:

“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google.”

SEO should be an important part of your internet marketing strategy, but only a part of that strategy.
Providing useful site content and information for your users, combined with effective, ethical SEO, is the key to a successful web marketing campaign that is designed for people, not just for search engines.

“Black hat” SEO campaigns or so-called secret tricks to “beat the search engines” can actually put your business at risk, leading to search engine penalties and long term harm to your organization’s online if presence. It is likely that your web site will be ignored or even dropped completely from the search engine’s index, which will decrease your ROI and increase your expenses as you try to do damage control for your online reputation. All of your web marketing efforts will be a huge waste of time and money.

no guaranteed SEO rankingsSearch Engine Optimization influences the search engine results, but can not control the results or what happens to your leads once they get to your site. Therefore there are no honest guarantees about search engine rankings.

However, an SEO consultant should promise to make their best attempt to improve your web presence and rankings in the search engines. A good SEO expert can achieve incredible results with thoughtful analysis of your site, your business and the motivations of your target audience – and applying that data to the content of your site, its structure, and your search marketing strategy. Not tricks or systems. SEO is an ongoing process which requires more than a passing knowledge of your business, and a thorough mastery of the language of your target audience is also essential.

While your website should not be built solely on SEO, it should definitely be designed with search engine considerations in mind.

Perfect search engine optimization is not instant

The initial actions taken in optimizing your site may not produce the immediate results you may expect. In fact, the results may not be noticeable until a few months have passed. This isn’t necessarily because your SEO consultant made a mistake or doesn’t know what he or she is doing. SEO is an ongoing process since the search engines’ methods – and the methods of your competitors – are constantly changing.
Some clients find this hard to believe, expecting immediate and life changing results. After all, there are all those sites out there saying they can get #1 position in a week or even as little as 24 hours! When there are so many enticing lies, the truth can seem unappealing.  Though the internet works and changes at a very fast pace, indexing the entire internet and attempting to give users the most useful information still takes time – even for  Google.

Remember that when you hire an SEO consultant you are paying for a talented and knowledgeable professional whose goal is to improve your online visibility in a way that will help your business get real results from your marketing strategy.
Trusting your SEO service provider can be difficult because there are many questionable SEO companies offering you the moon and stars – and so much misinformation!  Once you do find a good one you can work with, you have to remember that they are the professional. Listen to their advice and recommendations. Sometimes your requests may not be able to be met by an ethical SEO consultant. If we believe that any of your requests might harm your online presence or marketing campaign, we will tell you and explain why.

If SEO is guaranteed, you may think that since you will get your money back if the desired results are not achieved, then no harm done. But who will pay to undo all of the spammy things done in your name? Who will pay for the new domain and the cost of starting over when cheap SEO gets your site banned?

Ker Communications cannot guarantee your website will get the number one position for any and every search term you’d like. However, with intelligent and ethical SEO we can help you achieve the best possible ranking for your site and make sure when users find you, they have found what they were looking for.

Speaking of guarantees, here is a scene from the movie “Tommy Boy” which really sums it up:

tommy boy seo guarantee

Tommy: Here’s how I see it. A guy puts a guarantee on the box ’cause he wants you to feel all warm and toasty inside.

Ted: Yeah, makes a man feel good.

Tommy: ‘Course it does. Ya think if you leave that box under your pillow at night, the Guarantee Fairy might come by and leave a quarter.

Ted: What’s your point?

Tommy: The point is, how do you know the Guarantee Fairy isn’t a crazy glue sniffer? “Build a model airplane!” says the little fairy, but we’re not buying it. Next thing you know, there’s money missing off the dresser and your daughter’s knocked up, I seen it a hundred times.

Ted: But why do they put a guarantee on the box then?

Tommy: Because they know all they sold you was a guaranteed piece of crap. That’s all it is. Hey, if you want me to take a dump in a box and mark it guaranteed, I will. I got spare time. But for right now, for your sake, for your daughter’s sake, ya might wanna think about buying a quality item from me.


Google® explains in this article :
What’s an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?

Can Search Engine Rankings Be Honestly Guaranteed? by
  • Mirella Schweigart

    Heiya dude, I browse around over blog finding several information & come your website. Honestly, I`am amazed with article that you publish on this website. I think that u have much understanding on article article and wrote it with very great ways. I think that you have writing talent on yourself. I bookmark this blog, will back here again. You`re my friend and you is rocks man!!!

    • Nick

      Normally this type of comment gets filtered as spam, but I thought this would be a great opportunity to show you an example of the WRONG way to try to get backlinks to a website. (spam links removed)

      I am happy to hear that I have “much understanding on article article”. Watch for Ker Communications’ new Article Article Services soon!

      My new sig:
      “I is rocks, man!”

      • Hiren Modi

        Its funny especially “You`re my friend and you is rocks man”. its totally hilarious when you are writing for authenticated seo services and you still get spam comments on the same post! Apart from it, Cool post though i enjoyed it :)

  • Gtr Guy

    I am working for an SEO company that use shady tactics when in comes to link building. What I hate most is when my boss guarantees that a keyword will rank in a few months time based from his ‘assessment’. I have been doing black hat for many years and I have had made sites rank in many competitive keywords but at the end of the day I ask myself if all I have been doing is ethical? It all boils down to one thing which is ‘guilt’.

  • R. Geddes

    REALLY Cool post, Even though it’s been a while since you posted, It’s still RELEVENT even TODAY.

    PRINCIPLES never change..!!!

    … But most people DON’T even know “What a Search Engine Is ..!!!

    If you want to dominate the search engines for ANY GIVEN KEYWORD…

    (The rest of this typo and spam-filled comment has been deleted. Are you comment spammers really that stupid? Do you not look at the page at all before you post? An article about ethical SEO and guarantees, and this clown pops in to guarantee his spam site will do wonders. Sheesh! ~ Nick)

  • Alberto Miachell

    To getting search engine ranking of your site isn’t impossible but takes time. It is crucial for clients to update their knowledge about SEO and it’s criteria. The current scenario shows the content is the key factor in your SEO campaign. Ethical SEO is the only way to rank your site. Honestly said, no one would give guarantee of their services. But dedicated ethical SEO practices will bring positive output surely.

  • El Duderino

    While 4 years old this is still a good article. It’s tough being an ethical SEO firm. We compete every day with companies that are cheaper, but do no actual work.