As the COVID-19 stay at home orders and restrictions are slowly being lifted, now is the time to prepare for what is ahead. Things will not be the same. The “New Normal” will likely mean that many people will continue to try to work and shop from home. People will now be more inclined to do business remotely with as little in-person contact as possible. Maybe your business never really needed a strong online presence before, and “good enough” was actually good enough. Now, more than ever, your website and social media need to be ready to get back to work for your business.
Here are some ways Ker Communications can help your business come back strong and hit the ground running after Coronavirus shutdowns are a thing of the past.
Update or Upgrade That Website
Your website needs to be in top shape, up to date with current information about your business, and ready to handle new inquiries reliably and efficiently. This is also an ideal time to consider doing more business online if you are not already doing so. For example, maybe you have a store and you show some or all of your product line on your website – but you don’t have any way for people to order online – we can help you add that capability. Customer conveniences like appointment scheduling and online reservations will soon be a requirement, not just a bonus feature.
This is also the time to take care of that long overdue website design refresh to give it a fresh look, update all the info, and get rid of outdated features or SEO tactics.
Explore and Revisit Other Opportunities
If social media just wasn’t your thing or didn’t seem to be right for your type of business in the past, there is a very good chance that has changed, now that people are living their lives on social media. Ker Communications can help you get you up and running on the appropriate social media platforms – and even manage it for you if you still have no interest or time to handle your own social media.
Consider other forms of online business communications, like live chat or video conferencing. While Ker Communications does not directly provide chat or video conferencing, we can offer advice on what services will benefit you the most and how to proceed.
Advertising
Use some of that economic stimulus payment or SBA loan advance to invest in advertising. Ker Communications is a qualified Google Partner and can manage your Google Ads campaign to help you use this downtime to get more leads for future business. Facebook ads and other platforms are also things you should consider – and you are on the right website if you need someone to make online advertising work for you.
SEO
Search engine optimization is “a marathon, not a sprint”. Now would be an ideal time to start running that race while perhaps your competitors are taking a break. Results of a professional SEO campaign can take time, and you’ve got time. If there has been a nagging SEO problem you’ve been putting off troubleshooting, now is the time to hire an experienced SEO consultant to make it right – and maybe get some of those rare “quick SEO wins”
Other Ideas?
During your downtime, you have likely come up with some new ideas about how your business should move forward online. If that is the case but you don’t have the know-how or the time to implement those changes, let’s talk about it.
Everything is different now. Whether that is ultimately good, bad, both or neither remains to be seen and is dependent in part on what we all do to adapt to the changes. Ker Communications is still here building and improving websites, helping business get found through SEO and online advertising, and marketing through social media – and we are ready for whatever the future holds.
