One thing most websites that are struggling to rank in Google’s organic search results have in common is that someone followed some bad advice somewhere along the way. Even the best SEO “gurus” get it wrong sometimes.
Before you start looking for third-party SEO advice about “what google wants”, why not find out from Google itself?
Google Webmaster Academy – big news about this coming soon:
Webmaster Guidelines – don’t run a website without reading this!
Search Engine Optimization Starter Guide – Google really DOES want you to do GOOD optimization:
How Search Works – it is more complicated than you may think: