November 17, 2016

Magic 8 ball says outlook not so good

If you are only starting to think about SEO to get your website ranking for your key products in time for Black Friday – you are a little too late for this year. SEO is rarely a fast solution.
But read on! You have options…

It is that time of year again. Black Friday madness sets in as retailers prepare for the big sales weekend. We’ve been hearing from webmasters who want to be on page one of Google search results by next Friday. There are also those old reliable spam emails that come this time of year which promise number one rankings in just a few days. If you already have a well-optimized site that gets plenty of visits from organic search and just want to get a little boost for a product or two, then you might be able to make that happen.
The bad news is that SEO is not likely to provide last-minute fast results if you are only getting started with SEO or inbound marketing.
The good news is:

You Can Still Get Some of That Black Friday Google Search Traffic

…with Adwords.

When you want your site to show up at the top of Google’s search results tomorrow (or even today), Adwords Pay Per Click advertising is really the only choice.  Pay per click is not usually a solution for long-term visibility unless you have a lot of money to spend on ads. If you are prepared to pay the price to be in those top positions, a short-term Adwords campaign can help you get in on the Black Friday gold rush.

If you are selling one of this year’s hot items, like smart watches, you can expect the ads to squeeze out the organic results you would get from SEO anyway.

Organic Search vs Adwords

Ads for high demand products are much more visible and likely to be clicked than the organic search results.

Use SEO for long term visibility, and Adwords to show up in Google right now.

Getting started with Adwords is relatively easy to do. If you are in a hurry, you may want to get help. Ker Communications is a Certified Google Partner, and we can get an Adwords campaign set up and running for you ASAP.
Find out more here