When Ker Communications started offering SEO services nearly a decade ago, one of our most effective services was the SEO Tune Up. We would thoroughly evaluate a website and optimize the whole thing – the code and the content – to improve its visibility in search results and reach the people who are searching for what the website has to offer. That was a popular and effective service, mostly because there were so many poorly made websites out there at the time.
But SEO was never really a “once and done” type of thing. Good optimization requires testing, re-testing, and adjusting everything many times before it is really at its best. Even our excellent tune-ups required a follow up to evaluate the effects of the work we did. So ongoing SEO campaigns that included the seemingly endless tweaking of code, and efforts to acquire “backlinks” to help improve ranking became the typical SEO strategy.
After a few years, most websites had the basic technical SEO stuff under control. If you wanted to get a site to rank better in organic search, getting more links to the site became the most important thing to do. Like most other SEO companies, we focused more on content marketing (or inbound marketing), and other ways to spread the word and acquire more links to the site which would also help the site rank better.
Great Content vs Optimized Website is NOT an Either/Or Choice!
It seems that the SEO industry is only able to only focus on one thing at a time – “technical SEO” became neglected by many SEO service providers and do-it-yourselfers, probably because all the SEO bloggers were constantly pushing content marketing and not talking about the obvious. Some people assumed that since WordPress and other CMS platforms are much better than they used to be, that attention to technical details is no longer necessary. Good public relations is important for any business, whether you do your publicity work on social media, other websites, or offline. But all that great publicity will only get you so far if the business doesn’t live up to the claims, and the website fails to show value – to people who search, and to Google’s algorithms.
What goes around, comes around…
The Return of the SEO Tune-Up
We’d like to reintroduce you to our highly effective SEO Tune Up – a “Find and Fix” audit of your website that will make a difference.
Perfect for do-it-yourself SEOs who have finally come to the conclusion that trying to follow the contradictory advice of multiple expert bloggers isn’t working, and those who hired professional SEOs who haven’t really learned anything new in the past 5 years.
If you’ve tried content marketing, guest blogging, adding a webpage to focus on every keyword you can think of and have seen little or no gain from it… when was the last time your website was thoroughly audited and optimized?
