July 23, 2016

It Looks Like The Long-awaited Penguin Refresh Is Live!

(UPDATE Oct. 21, 2014) …or is it? It seems that they aren’t quite finished rolling it out just yet. Google’s Pierre Far gives just a little clarification: https://plus.google.com/+PierreFar/posts/NURBpsNpef4

Penguin 3.0 UpdateIf you have a website that has been impacted by Google’s Penguin Algorithm Update, you have surely been working hard to clean up those spammy links to your site, and anxiously waiting for the Penguin Update to refresh. And waiting, and waiting, and waiting…

Well, it is finally here. Did the update bring the relief you hoped for, or did the algorithm find new reasons to keep your site from ranking well in the search results?

If you don’t know what the fuss is about, read more about Google’s Penguin Update here, or read much more about it on Search Engine Land. 

What to Do If Your Website Is Hit By Penguin 3.0

Even though it has only been just a few hours, I am sure there are already a bunch of spammy articles written by people claiming to know how to get out of a Penguin 3.0 penalty.
Here is something you won’t hear many SEOs say:

I Don’t Know… yet

That’s right, I don’t know all of the details about the latest Penguin update.

BUT – having analyzed the hell out of every previous version of Penguin, and having helped plenty of sites affected by it, you can be sure that I will have some real answers soon. I do expect to be doing more traffic drop and penalty analysis in the near future.

Get out of Google Penguin Penalty

Need Help With a Penguin Penalty?

If this is like every previous version of the algorithm update, sites that have been hit will need to do the following:

  1. Identify links to your site that are causing a problem. That may mean more than just the obvious spam links from really useless websites.  “Unnatural links” from good sites, natural links from bad sites, and possibly some good links from good sites that just look bad due to keyword-heavy anchor text. Identifying the links that are really to blame is the hardest part for most websites.
  2. Remove as many of those links as possible.
  3. Disavow. Ask Google to ignore the bad links by submitting a properly formatted list via the Disavow Links Tool.


How are YOU doing?

Was your site previously hit by Penguin and recovered with this update?

Was your site hit this time around?

If you don’t mind sharing the details in the comment section below, we can all learn and help each other…

Or if you have just about had it with trying to figure it all out yourself, take a look at Ker Communications’ Penalty/Traffic Drop Diagnosis or Website Audit services.

  • Kevin

    I have 6 sites which have been demoted by Penguin since the last update a year ago. 4 of them I disavowed all but the best links immediately upon seeing the traffic drop. The other 2 I did not finish disavowing links until 2 weeks ago.
    The 4 early disavowed domains have come back almost to where they were before Penguin hit. One, my main site which has more and better content has come back almost completely with 2 keywords ranking higher than ever.
    The other two, one has come back somewhat, the other has seen no change. I think I did not disavow soon enough for that one.

  • Stephen

    Barry at SERoundtable.com has confirmed it with Google.

  • Jerry

    How did this penguin treat you after all that negative SEO was tried? Any change up or down?

    • Not much to report, really. Some upward ranking movement over the weekend, much of which has gone back to pre-Penguin 3.0 by this morning. Organic search traffic was/is up a good bit, but it looks like it is mostly people looking for info about the update/refresh.

      Thinking this: If the negative SEO attacks had been working and the effects were removed by this update, I would have seen much more of a positive impact. If the most recent link bombing attacks worked, I would have seen some kind of drop.

      So… still no worries about a negative SEO boogeyman hiding under the bed.