May 17, 2017

Google’s new Penguin 2.0 update rolled out today, May 22, 2013. The new version of the web-spam fighting algorithm update  supposedly has new improved capabilities to stop link spam.

PenguinThe original Penguin, which was launched April 24, 2012, mostly targeted overoptimized websites that used link spam from lower quality sites, often over-using keywords as the anchor text of the links  to try to improve search engine rankings. It is generally assumed that Penguin 2.0 will be more of the same, but hopefully more effective and more accurate.

In a video about what to expect from Google in the next few months in regard to SEO which was released on March 13th, Google’s webspam czar, Matt Cutts, gave about as much detail as anyone has about the new Penguin 2.0 algorithm update.

Read Matt Cutts’ Penguin 2.0 Annoucement

And then there is this video where Matt talks about Penguin 2.0 and what is targeted just hours before the rollout:

It will take some time to see what websites are affected by the new Penguin algorithm update and in what way. Be sure to check back here, subscribe to the RSS feed, or circle +Ker Communications on Google+ to find out what we know when we know it.

UPDATE 5-23-2013 5:30pm EST:

Who Got Hit The Hardest By Penguin 2.0?

So far it seems as if the latest Google algorithm update was not a big deal… unless your website’s visibility in Google searches suddenly dropped.
SearchmetricsDE has already come up with the scorecard of the biggest losers, as well as a thorough case study the details of a site hit hard by Penguin 2.0

Penguin 2.0 Victims

Examples of Websites Hit By Google Penguin 2.0 from

Recover from Google Penguin 2.0

Need Google Penalty Help?

If you have already seen any changes in your organic search traffic or keyword positions and you don’t mind sharing, then tell your story in the comments below.

  • Tiara Dsouza

    Hi Nick you are right the new release of Google’s Penguin 2.0 is the talk of the SEO town for sure but was a relief that it hasn’t done much damage yet or else it always keep me wondering that what now is it gonna do to cut out the spamming thing and the SEO’s have to look on for new ways to try and promote the websites 😀

    • It’s been about a month since Penguin 2.0 and it seems like certain types of spam still rise to the top sometimes. It almost seems like some the black hat types are getting smarter, but the lazier ones are going away. I like to believe that as Google gets better at stopping people from gaming the system, the spammers will be putting so much effort into what they do, that they may as well just do things properly. Some of them seem pretty clever, so it could all be good for everyone in the long run.